Lovable

 

Lovable

The history of the bra dates back to 1889 when a Parisienne corset maker named Hermione Cadolle created a healthier alternative to corsets. The corset at that time constricted women’s bodies to the point that their internal organs and ribs became damaged. Hermiones' invention fashioned as a health aid, the Soutien-gorge, supported the breasts without pushing the diaphragm. One of the First U.S patents for a bra was issued to New York socialite Caresse Crosby, who in 1913 noticed that the stays of her corset showed through her evening gown in a particularly unattractive manner! She asked her maid to stitch two handkerchiefs and attach ribbon straps, and thus created a bra

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About Us

In City Fashion is a Women's and Men's Clothing Fashion Store. In City Fashion provides a large range of women's and men's clothes, underwear and sleepwear including jeans, pants, t-shirts, dresses, shirts , jumpers, jackets, shorts and more.
In City Fashion stocks great fashion brands including 2XIST, Diesel, True Religion, Mavi, Calvin Klein, Lovables, Birds of a Feather, I Love Milk and Honey and more. We also offer free delivery*, free exchange* and free returns* on our entire clothing range.

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RECENT FASHION BLOGS

  • Back to nature 7 December 2010Have you ever stopped to feel the texture of a tree's bark or appreciate the colour of a pebble at the beach? If you have, then you will love the beautiful, nature inspired clothes that I have fallen for. It's time to salute the sun, sky and earth and get back to basics... Read More
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