ICF wraps it up! What went down in 2010
What a year it’s been! We’ve had excitement, exclusives and exhilarating fashion moments – it’s been an incredible whirlwind. We have loved playing with the amazing pieces that have come our way and keeping a close eye on celebs and their great and not-so-great ensembles. With our stable of labels soon to get some new additions, I thought it was a great time to look back at the amazing moments of 2010…
Birds of a Feather released collections that were young, fun and fuss-free. In winter we saw Parisian chic inspired looks and nautical meets digital prints, perfect for flirting up a storm. I Love Milk and Honey broaden their already adorable collection with the help of DJ, Model and Presenter Ruby Rose. Milk and Honey designed by Ruby Rose is an edgy, sexy, rock and roll range that reflects Ruby’s creative personality. Over in the boy’s camp, we had the most suave and shmick office wear around with the help of labels like Coast and Flinders Lane. We also had iconic label Mambo join our ranks just in time to kit ourselves out for summer.
We’ll also let you in on a little secret – we have some amazing labels in store for 2011! These include free-spirited street label All About Eve, edgy menswear brands Deacon and St Goliath and one stop label for all your bags and accessory needs (and one of my personal faves), Urban Originals. And we can’t wait to bring all this fashion goodness to YOU!
So knowing InCityFashion will take care of your fashion needs for 2011, lets have a look at what ICF got up to this year…
ICF style files
One of the best ways to fill an afternoon here at ICF is to check out what our fave stars and starlets are wearing! We have loved profiling gorgeous guys and girls in their best moments. Whether it’s on the street, in film or rocking the red carpet, celebrities can be a wonderful source of inspiration.
ICF celebrates the season
When we are not lusting after Sienna Miller’s bag collection or playing dress ups with our ICF sample cupboard, we are keeping a firm eye on the calender for our seasonal trend predictions! At the beginning of each season we love investigating what everyone will be wearing and what designers have created for us to put on our wish lists.
ICF hearts Ruby Rose!
The whole world seems to be in love the beautiful and vivacious Ruby Rose! But we were lucky to be the exclusive online stockist for her amazing collection, Milk and Honey designed by Ruby Rose. There is more coming up from Ruby, we can’t wait to see what she does in 2011! Keep your eyes on this lovely lady.
ICF trend forecasts
Floral or digital fabric? Stripes or leopard print? If you don’t know what’s hot right now, ICF does. This year we have come across some amazing trends and predicted them waaaaaay before they hit the shelves. Call it a gift. A sixth sense.
ICF best outfit goes to…
Every celeb we profile has an amazing sense of style, but these two ladies have consistently been best dressed! I love Alexa Chung’s off beat and feminine look, she keeps her look simple and doesn’t overcrowd an outfit with accessories or too much bling. Zoe Saldana is just cooler than cool. I love her daring choices of colour and texture. She is an unsung style hero.
THANKS FOR THE WONDERFUL YEAR! LOTS OF LOVE, ICF TEAM!
